HL TIP OF THE WEEK

DataLines Articles #1

What Fundraising Data Should You Collect?

H. LEINER & CO. presents an email series by DataLines, our new and exciting initiative focused on harnessing the power of data analysis in fundraising. We hope you find this series full of recommendations, insights, and wisdom on data, data collection, metrics, analysis, and research for fundraising to be helpful and eye opening.

DataLines combines over 40 years of fundraising experience with cutting edge data analysis to bring a boutique, specialized service to the Jewish fundraising world. Whether you have 500 donors or 50,000, DataLines can help your organization reach new fundraising heights.

Data analysis is a powerful tool in nonprofit fundraising. It can offer insights into which donors to solicit, which campaign approach is best, how to improve donor retention, how to allocate funds, and more. It is the best gift you can give your giving team to reach your fundraising goals more easily.
The most important factor in accurate data analysis is accurate, complete, usable data!
Whether you are in the early stages of building your giving program or more established, it is never too late to start collecting and managing your data correctly.
Every organization should strongly consider collecting the following data points:

Donor Name
1. Full Name
2. Preferred Nickname
3. Title
Donor ID Number - assign every single donor an ID number.
Full Address
Email Address
Phone Number
Campaign
Method
Date of Donation

If possible, the following data points are powerful to collect:

Donor Engagement - has this donor volunteered, attended events, been helped by your organization, is a parent or alumnus, etc.
Demographic Information